AI Summary
This design analysis discusses difficulty balancing. It explains flow state. If it's too hard, people quit. If it's too easy, they get bored. Wordle hits the sweet spot where you feel smart for solving it, but challenged enough to worry you might fail.
AI Highlights
- The Streak: Building a streak creates a "Sunk Cost" investment. You don't want to break the chain.
- The "Aha!" Moment: The specific relief of the letters turning green.
The Fear of Losing the Streak
Once you hit 50 days, you aren't playing for fun; you are playing to protect your legacy. This is a powerful retention mechanic.
The Shared Struggle
Knowing millions of others are staring at the same "S_ILL" pattern creates a communal bond.
Wordle is a trademark of The New York Times Company. This article is for educational purposes only.